A previous NTT IndyCar Series race at Portland International Raceway.

The Portland NTT IndyCar Series race at Portland International Raceway (PIR) has a new title sponsor. The 2023 event will be held Labor Day weekend, Sept. 1-3 and will be called the BitNile.com Grand Prix of Portland. The 110-lap IndyCar race will be the second-to-last stop on this year’s IndyCar tour.

The new sponsor BitNile.com is a “virtual world” with over 1.4 million users. The platform features social gaming such as roulette, with options to play for fun or for real money prizes. The site also allows gamers the opportunity to drive on virtual race tracks including the Indianapolis Motor Speedway. BitNile also sponsors Ed Carpenter Racing, an IndyCar series team that will field Indianapolis 500 winner Ryan Hunter-Reay and Rinus VeeKay at the Portland event.

“By sponsoring this thrilling event at Portland International Raceway, we aim to share our passion for technological advancement with the world, creating an electrifying experience for IndyCar fans both at the track and in the metaverse,” stated Milton “Todd” Ault III, executive chairman of BitNile.com.

The 2023 IndyCar race marks the 29th time IndyCar or its predecessor organizations have raced in Portland. This year’s field will feature returning race winners Scott McLaughlin (2022), Alex Palou (2021) and Will Power (2019). The grid is anticipated to also boast other notable drivers such as 10-year Formula One veteran Romain Grosjean and, including Power, eight Indianapolis 500 winners. Past Indy 500 winners include this year’s winner Josef Newgarden, four-time winner Helio Castroneves, 2008 winner and six-time IndyCar series champion Scott Dixon, Marcus Ericsson, Ryan Hunter-Reay, Simon Pagenaud and Alexander Rossi.

Three open-wheel development series that feed into the IndyCar series will also race at PIR on Labor Day weekend. Indy NXT will battle on Sunday, Sept. 3, for 35 laps. Drivers from USF Pro 2000 Presented by Cooper Tires and USF2000 Presented by Cooper Tires will contend for championships as both series conclude their seasons with tripleheader races across the weekend. Additionally, the U.S. Touring Car Championship will add exciting sports car action to the event lineup.

Single day tickets are already on sale for the three-day event. The motorsports festival weekend will feature 10 total races from five different series. Ticket prices start as low as $25 for single day general admission and $70 for single day grandstand seats. Three-day tickets remain available for purchase. Children 12 and under receive free general admission to the event when accompanied by a ticketed adult. This also includes complimentary access to the IndyCar paddock throughout the weekend. For all ticket pricing, grandstand locations and additional festival information, visit raceportland.com/indycar.

PIR is located less than a tenth of a mile from the Delta Park/Vanport MAX Station on TriMet’s MAX Yellow Line. Taking MAX to the event allows fans to avoid waiting in event traffic. Fans can stay up to speed on the BitNile.com Grand Prix of Portland on social media all year long by following #PortlandGP.